Core skeleton: 1.e4 first (camouflage), then d3/Nbd2, g3/Bg2, O-O, h3/Kh2, c3, Qe2. Vs an early ...d5 we play Nbd2 (not Nc3) so exd5 can't be met by a favorable queen trade, keeping queens on for a kingside attack. Long-term plan: hunt the light-squared bishop, then Nh4 and f4 to storm the kingside.
Play pawn to e4.